Fiverr WordPress 5.1 Test 2025

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Fiverr WordPress 5.1 Test 2025

Below are the MCQs of the WordPress 5.1 Test 2025 with answers that will help to pass the Fiverr tests with good scores:

1) Which of the following statements are correct about the “Pages” post type in WordPress?

• You can place them into a hierarchical order where a page can be the parent or child of another page creating a page structure. 
• They can be displayed in a reversed time-based order.
• They do not make use of categories like posts do. 
• None of the above.

2) What does the “Error 28” in WordPress indicate?

• It indicates that the cache on your server is full. 
• It indicates that a table in your database is corrupted.
• It indicates a missing column in your database.
• It indicates that you have too many files in /tmp. 

3) In WordPress, “Revisions” and “Attachments” post types are stored in the wp_posts table.

• True 
• False

4) WP Super Cache is not a static page caching plugin for WordPress.

• True
• False 

5) Which of the following you should avoid while choosing a password?

Permutation of your real name, username, or company name.
A word from a dictionary, in any language.
Any numeric-only or alphabetic-only password.
Any password containing numeric, alphabets, and special symbols.

• All 1, 2, 3, and 4
• Only 1, 2, and 3 
• Only 1, 2, and 4
• Only 2, 3, and 4

6) While exporting your WordPress data, which of the following data can you export?

Posts
Pages
Comments
Categories
Custom taxonomies

• All 1, 2, 3, 4, and 5 
• Only 1, 2, 4, and 5
• Only 2, 3, 4, and 5
• Only 2, 4, and 5
• Only 1, 2, 3, and 4

7) Which of the following options is a condensed summary of your blog post?

• Post slug
• Plugin
• Permalink
• Excerpt 

8) An Author role in WordPress has edit_pages capability.

• True
• False 

9) Which of the following plugins can be used in WordPress 5 for two-step authentication?

Duo
Google Authenticator
WordFence
Rublon

• All 1, 2, 3, and 4 
• Only 1, 2, and 3
• Only 2, 3, and 4
• Only 1, 3, and 4

10) In relation to caching in WordPress, Varnish cache application is supported on which of the following platforms?

• Windows 7 
• Linux 
• FreeBSD 

11) The given URL is an example of which of the following permalinks?

• http://example.com/2012/12/30/post-name
• Default OPATHINFO
• mod_rewrite 
• None of the above.

12) Which of the following statements are correct about the posts screen?

• Categories can be added in bulk to a set of posts. 
• Tags can be added in bulk to a set of posts. 
• Categories can be deleted in bulk from a set of posts.
• Tags can be deleted in bulk from a set of posts.

13) Which of the following is the correct option that is the default theme of WordPress 5?

• Gravatar
• Twenty Nineteen
• Permalink
• None of the above. 

14) In relation to WordPress, which of the following cookies are stored on the visitors' computers when they comment on your blog?

• comment_author_(HASH) 
• wp-settings(time)-[UID] cookies
• wordpress_logged_in_[hash]
• comment_author_email_(HASH} 

15) In WordPress, which of the following options are the incorrect capabilities of the Author role?

• delete_published_posts
• delete_published_pages 
• edit_posts
• manage_links 

16) What is the default value of the SCRIPT_DEBUG constant?

• True
• False 

17) In WordPress, which of the following statements are correct about the comment administration on your site?

• You can manually approve the comments of other users. 
• You cannot cut down on the number of comments for approval.
• You can get a notification when someone posts a comment. 
• None of the above.

18) In relation to caching in WordPress, which of the following levels of authority are provided by Varnish?

• The command line arguments
• The CLI interface
• VCL programs 
• HTTP requests 

19) Which of the following types of permalinks are available in WordPress 5?

• Default 
• OPATHINFO 
• mod_rewrite 

20) Which of the following roles has the unfiltered_html capability in a single site WordPress installation?

• Administrator 
• Editor 
• Author
• Contributor

21) It is mandatory for all the WordPress users to add an e-mail address in their respective profiles.

• True 
• False

22) In WordPress, which of the following options is/ are the correct example(s) of a non-hierarchical taxonomy?

• Category
• Tag 
• Both options a and b
• Neither option a nor b

23) In WordPress, a subscriber has which of the following capabilities?

• read 
• delete_posts
• edit_posts
• Publish_posts

24) How can you access Your Profile Screen in WordPress?

From the main navigation menu under Users.
By clicking on the name link at the top of the WordPress screen.

• Only 1
• Only 2
• Both 1 and 2 
• Neither 1 nor 2

25) In relation to WordPress site, which of the following options is correct about a sitemap?

• It is an enhancement to your existing URLs that can improve SEO of your website.
• It is a single page listing of all the posts on your website. 
• It is a collection of all the visited links on a WordPress website.
• None of the above.

26) In WordPress, which of the following types of items you can add into your menu?

Posts
Pages
Comments
Categories
Custom taxonomies

• All 1, 2, and 3 
• Only 1 and 2
• Only 1 and 3
• Only 2 and 3

27) By default, all the published pages are added to the menu automatically by WordPress.

• True 
• False

28) Which of the following options are available as commenter rules in WordPress?

Comment author must fill out name and e-mail
Users must be registered and logged in to comment
Allow people to post comments on new articles

• Only 1 and 2
• Only 1 and 3
• Only 2 and 3
• All 1, 2, and 3 

29) The given command can be used to backup all the database tables.

mysqldump –add-drop-table-h mysql_hostserver-u mysql_username -p mysql_databasename

• True 
• False

30) Which of the following options is the correct order (by priority in use) to display tag in template hierarchy?

• tag-[slug].php, tag.php, tag-{id}.php, archive.php, index.php
• tag-{slug}.php, tag-{id}.php, tag.php, archive.php, index.php 
• archive.php, index.php, tag-[slug].php, tag-{id}.php, tag.php
• tag-{id}.php, tag-[slug].php, tag.php, archive.php, index.php

31) Which of the following options are the correct capabilities of the Editor role in a single site WordPress installation?

• manage_categories 
• manage_links
• Update_themes
• Manage_options

32) Which of the following options are the correct tables that will always be backed up while taking backups in WordPress?

• wp_links 
• wp_terms 
• wp_users 
• wp_postmeta 

33) You can use the pre_get_posts filter hook for including custom posts into your main query of blog posts.

• True 
• False

34) In relation to posts screen, which of the following columns are displayed in the table of posts?

• Title 
• ID 
• Categories 
• Tags 
• Author 

35) In relation to get the blog indexed in Google search, which of the following terms processes the information and also determines the quality of the content, so that the information can be placed appropriately on Google pages?

• Crawling
• Indexing 
• Googlebot

36) In relation to file system monitoring in WordPress, which of the following tools is the OS kernel level file monitoring service that can be used for running commands on the filesystem events?

• Git
• diff
• inotify 
• OSSEC

37) Which of the following options is a correct example of PATHINFO permalinks?

• http://example.com/?p=N
• http://example.com/2012/post-name/
• http://example.com/2012/12/30/post-name
• http://example.com/index.php/yyyy/mm/dd/post-name/ 

38) Which of the following statements are correct about the W3 Total Cache (W3Tc)plugin?

• It helps to reduce response time by creating static HTML version of pages and permits web servers to serve them without invoking PHP. 
• It helps for caching database queries (objects). 
• It manages the headers such as entity tag, cache-control, expires, etc. 

39) Can you import content from a static HTML site to WordPress?

• Yes 
• No

40) While backing up your WordPress database by using MySQL Workbench, what is the size limit of the database to be backed up?

• 1GB
• 2 GB
• 5 GB
• There is no size limit 

41) You can edit the .htaccess file by FTP or shell.

• True 
• False

42) Which of the following definitions of the WP_DEBUG constant can be used to trigger the debug mode throughout WordPress?

• define( ‘WP_DEBUG', true); 
• define( ‘WP_DEBUG', ‘true');
• define(‘WP_DEBUG', ‘1');
• define(‘WP_DEBUG),”true” );

43) Which of the following options is the correct order (by priority in use) to display home page in the template hierarchy?

• home.php, index.php, front-page.php, page.php
• front-page.php, home.php,page.php, index.php 
• index.php, front-page.php, home.php,page.php
• front-page.php, index.php, home.php,page.php

44) Which of the following plugins can be used to improve the performance by caching your WordPress posts and pages as the static files?

W3 Total Cache
WP Super Cache
Cache Enabler

• All 1, 2, and 3 
• Only 1 and 2
• Only 1 and 3
• Only 2 and 3

45) While selecting the color scheme under the personal options in WordPress, which of the following colors are the menu background colors?

• Last two colors
• Middle two colors
• First two colors 
• None of the above.

46) Meta tags in WordPress sites can be added in which of the following ways?

• By using plugins
• By adding them to the “header.php” template file in the WordPress theme
• By updating the database
• Both options a and b 
• Both options b and c

47) In WordPress, which of the following attacks can you see via the logs?

Cross Site Scripting (XSS)

Remote File Inclusion (RFI)

Local File Inclusion (LFI)

Directory Traversal attempts

• All 1, 2, 3, and 4 
• Only 1, 2, and 3
• Only 2, 3, and 4
• Only 1, 3, and 4

48) Which of the following options is the correct order of rendering the date-based archive index pages in template hierarchy?

• date.php, archive.php, index.php 
• date.php, index.php, archive.php
• index.php, date.php, archive.php

49) Which of the following options is the correct order (by priority in use) to display custom taxonomies in template hierarchy?

• taxonomy.php, taxonomy-{taxonomy).php, taxonomy-{taxonomy}-{term}.php, index.php, archive.php
• taxonomy-{taxonomy].php, taxonomy-{taxonomy){term}.php, taxonomy.php, archive.php, index.php
• taxonomy.php, taxonomy-{taxonomy].php, taxonomy-{taxonomy}{term}.php, archive.php, index.php
• taxonomy-(taxonomy)-(term}.php,taxonomy-{taxonomy].php, taxonomy.php, archive.php, index.php 

50) By default, WordPress makes use of which of the following files in a theme for displaying posts of any type of the front-end of a website?

• index.php 
• single.php 
• archive.php 

51) In relation to WordPress editor, which of the following options is the default block type?

• Paragraph 
• Image
• Heading
• Gallery

52) Which of the following options is an open source WAF (web firewall) that can be installed at a web server to filter the content before it is processed by WordPress?

• iThemes Security
• WordFence
• Mod Security 
• Shield

53) Which of the following options is a program that can be used to manipulate the databases remotely through a web interface?

• W3 Total Cache
• phpMyAdmin 
• MariaDB
• WP Super Cache

54) WordPress 5 is written in which of the following languages?

• Java
• C++
• PHP 
• GO

55) In WordPress, which of the following template tags is used to tell WordPress to get the blog title out of the database and add it in the template file?

• get_headero
• get_footer
• the_title 
• bloginfo(‘name')

56) Which of the following capabilities are only available in the Super Admin role?

• manage_network_plugins 
• delete_plugins
• manage_categories
• setup_network 

57) Which of the following cookies is set by WordPress 5 that is used to customize your view of the admin interface and the main site interface?

• wordpress_logged_in_[hash] 
• wp-settings-time)-[UID]
• wordpress_[hash]
• None of the above.

58) In relation to screen options in WordPress, which of the following items/modules is/are hidden by default?

Posts
Tags

• Only 1 
• Only 2
• Both 1 and 2
• Neither 1 nor 2

59) In relation to the roles of WordPress 5, which of the following options can only publish and manage their own posts?

• Editor
• Author 
• Subscriber
• Contributor

60) While using Permalinks in blogging, which of the following options is the title of your article post within the link?

• Post Slug 
• Excerpt
• Plugin
• Trackback

61) In relation to the posts screen, which of the following options is the default view in the table of posts?

• List view 
• Excerpt view
• None of the above.

62) If you have shell access to your server, then which of the following commands can you use to change the file permissions for files recursively?

• find /path/to/your/wordpress/install/ -type d-exec chmod 777 ( \;
• find /path/to/your/wordpress/install/-type f -exec chmod 755 {}\;
• locate /path/to/your/wordpress/install/-type f-exec chmod 6440\; 
• find /path/to/your/wordpress/install/ -type f -exec chmod 644 [\;

63) Which of the following options is the purpose of the Piklist plugin in WordPress?

• It is used to create a list of disabled users in WordPress.
• It is used to create a key-value pair for authenticating a user.
• It permits you to create custom meta boxes and fields in WordPress. 
• Both options a and c

64) You can adjust the length of cookies with the ‘auth_cookie_expiration' hook.

• True 
• False

65) In WordPress, which of the following plugins can be used to limit the number of login attempts?

• SiteGuard WP Plugin 
• OSSEC
• inotify
• Brute Force Login Protection 

66) By default, which of the following post types are always included within a WordPress installation?

• Attachments 
• Custom css
• Changesets
• Posts 

67) Which of the following options are the correct files that are required for making a theme in WordPress?

index.php
style.css
theme.php

• All 1,2 and 3
• Only 1 and 2 
• Only 1 and 3
• Only 2 and 3

68) Which of the following roles can edit your username in WordPress?

• A user itself
• An administrator
• An editor
• A subscriber
• No one can edit your username 

69) Which of the following options are the correct cookies that WordPress uses for the users who have registered an account with the WordPress site?

• wordpress_logged_in_[hash] 
• comment_author_url_(HASH} 
• comment_author_(HASH) 
• wordpress_thash] 

70) By default, which of the following databsaes is used in WordPress 5?

• PostgreSQL
• Microsoft SQL Server
• MySQL 
• Oracle

71) By default, meta tags are included in WordPress.

• True
• False 

72) The MySQL Workbench Tool can be used for taking backups of WordPress databases. With which of the following operating systems, can you use this tool?

• Windows 
• Mac 
• Linux 

73) While blogging in WordPress, which of the following options is the collection of programming scripts that can be used to add additional functionality to the blogs?

• Post Slug
• Excerpt
• Plugin 
• Pingback

74) In relation to the dashboard screen in WordPress 5, which of the following options are provided by the At a Glance widget?

• Most recent comments
• Number of posts 
• Number of pages 
• Number of comments 
• Recently published posts

75) Which of the following options are the correct cookies that WordPress uses for the users who have registered an account with the WordPress site?

• wordpress_logged_in_{hash} 
• comment_author_url_{HASH} 
• comment_author_{HASH} 
• wordpress_[hash] 

76) The plugins Rublon and WordFence cannot be used for two-step authentication.

• True 
• False

77) Which of the following options is the correct order (by priority in use) to display a single page in template hierarchy?

• custom template file, page-{slug}.php, page-{id}.php, page.php, singular.php, index.php
• custom template file, page-{id}.php, page-{slug}.php, page.php, singular.php, index.php
• singular.php, index.php, page-{id}.php, page-{slug}.php, page.php, custom template file 
• custom template file, page-{slug}.php, page-{id}.php, page.php, singular.php, index.php

78) Which of the following options are the correct requirements for using “Pretty” permalinks?

An .htaccess file
Apache web server with the mod_rewrite module installed
The FollowSymLinks option enabled in the WordPress's home directory

• All 1, 2, and 3 
• Only 1 and 2
• Only 1 and 3
• Only 2 and 3

79) In relation to the profile screen in WordPress, which of the following personal options are available that can be configured?

• Visual editor 
• Admin Color Scheme 
• Syntax Highlighting 
• Toolbar 

80) Which of the following options are the valid filters in template hierarchy?

• singular_template 
• search_template 
• embed_template 
• author_template 

81) Which of the following options is the correct order (by priority in use) to display category in template hierarchy?

• index.php,category-{slug).php,category-{id}.php, category.php, archive.php
• category.php,archive.php,category[slug.php,category{id}.php, index.php
• category-{slug).php,archive.php,category-{id}.php, category.php, index.php
• category-(slug).php,category-{id}.php,category.php, archive.php, index.php 

82) Which of the following statements is/are correct about the post types in WordPress?

• Attachments can make use of the wp_postmeta table to store the extra information like image’s metadata
• Each theme in WordPress can have its own custom css post
• Both options a and b 
• Neither option a nor b

83) Suppose, you have a fixed IP address and you do not want any person (except yourself) to login to your admin area.

Which of the following files will help you to limit access to wp-login.php?

.htaccess
web.config

• Only 1 can be used
• Only 2 can be used
• Both 1 and 2 can be used 
• Neither 1 nor 2 can be used

84) If you are receiving an error that says “parse error: unexpected”, which of the following options can be the reasons for the same?

• You have forgotten to include the opening bracket ( 
• You have forgotten to include the $ when referencing a variable 
• Missing a semicolon (;) at the end of an individual line 
• You have an else statement with no opening if statement 

85) What does the “Error 145” in WordPress indicate?

• It indicates that the cache on your server is full.
• It indicates that a table in your database is corrupted. 
• It indicates a missing column in your database.
• None of the above.

86) By default, the WordPress dashboard permits administrators to edit plugins and theme files.

• Yes 
• No

Hope so this content helped you a lot to pass out your Fiverr WordPress 5.1 Test. If you found it helpful and useful then do share your thoughts in the comment section for appreciation.

May be you are interested in other Fiverr Skills Tests, do visit them as well!

• Fiverr Adobe Photoshop CC Test
• Fiverr U.S Basic English Test
• Fiverr SEO Test
• Fiverr Social Media Marketing Test

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Fiverr Social Media Marketing Test 2025

1) How does creating a social network marketing plan differ from a traditional marketing plan?

• The brand image should be completely different for social marketing
• The staff requirements and skillsets for social marketing are different
• There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
• Other than the method of delivery, a marketing plan either way will be similar

2) What non-financial measure of marketing is important to track?

• CEO performance
• Number of new hires in marketing
• Number of impressions
• New customer acquisition

3) What is a “vlog”?

• Video Log
• Video Blog
• Log of blog activity
• New technology to aid in blogging

4) What are the four P’s of marketing?

• Product, Price, Place, Promotion
• Price, Popularity, People, Placement
• Popularity, Product, Promotion, People
• People, Price, Promotion, Placement

5) What should a company post on Twitter?

• New product launches
• Significant company news
• Occasional day to day posts of interest
• All of the above

6) What would the marketing budget section of a marketing plan consist of?

• The cost to write the plan
• The expected costs for each ad campaign based on the delivery method
• The overall marketing budget for a year
• The marketing personnel job descriptions

7) What is the method for being linked to other users on LinkedIn?

• Followers
• Connections
• Friends
• Associates

8) How often should a marketing plan be revisited?

• Never, once written it is complete
• As often as needed in order to revisit the plan of action and revise any new actions
• At company board meetings
• During the financial review of the company each month

9) What place does Pricing have in marketing?

• Higher prices guarantee a higher revenue stream
• The company should actively market how much their products cost
• Different pricing levels can be tested to see what elicits the best consumer response
• Marketing based on the pricing level relative to the competition is important

10) Why is it important to post to a blog regularly?

• It reduces the cost per blog post
• Keep readers engaged and also gives search engines content to index
• It gives the social media marketing specialist something to do
• It allows more chances for the company to put down the competition

11) What is meant by the concept of “viral” in social media?

• Social media which is spread to viewers by the consumer, growing in popularity
• It is a method of branding a company
• Advertising which can easily be emailed
• Marketing advertisements which are not serious

12) How can LinkedIn serve the company aside from social network marketing?

• Job openings can easily be dispersed to qualified candidates on LinkedIn
• Company pictures can be posted to the profile
• Negative press about the competition can be easily spread
• Pricing lists can be posted

13) What is a “call to action”?

• Giving an advertisement’s receiver a specific direction such as ‘visit the site’
• Using telemarketing to reach out to potential customers
• Defaming the competition
• Creating a new marketing campaign

14) How far into the future should a company plan its marketing activities?

• Up to 1 year
• 5 years
• 1 month
• Indefinitely

15) What is the main reason traditional marketing will never completely go away?

• It is cheaper than social media marketing
• All companies are required by law to use traditional marketing techniques
• There are better tax write offs for traditional marketing
• It’s proven to work time and again

16) What style of blogging would be most effective for building relationships with customers?

• Using the blog only for press releases
• Posting resumes of the company officers
• Posting articles about how terrific the company is, and putting down the competition
• Writing posts about the company and its ups and downs from inside, personalized approach

17) What can a company do to offset the cost of running a blog?

• Place ads on the blog which generate pay per click income
• Charge users a fee to read the blog
• Only allow past customers to read the blog
• Require a monthly membership to the entire company website

18) What methods of social network marketing should a company always use?

• Blogging only
• Twitter, Blogs, Facebook
• YouTube
• Depends on the company, their product, their audience

19) What is a contingency plan?

• A second written plan in case management doesn’t like the original plan
• A detailed marketing plan
• A set of actions to be taken if the original plan does not perform as anticipated
• A marketing plan written just for social networking

20) How can a company use the same material for both traditional and social network marketing?

• Posting a luring comment on Twitter to the company site
• Selling ad space on the company website
• Utilizing a television ad campaign online as well on their site and sites such as YouTube
• Creating a magazine print ad with the company website

21) What is “social media optimization”?

• Creating content which easily creates publicity via social networks
• Writing clear content
• Creating short content which is easily indexed
• Hiring people to create content for social networks

22) What is meant by the “blogosphere”?

• The act of writing a blog
• Specific niche blog community
• The interconnected community of blogs via linking to each other
• Advertising done via blogging

23) Which type of marketing would a company blog be considered?

• Social Network Marketing
• Traditional Marketing
• Both
• Neither

24) What is a method of marketing on Facebook which can reach several users by spending money?

• Pay money for a better quality Facebook account
• Pay a third party to make posts to your account
• Charge a fee for users to be your friends
• Facebook Pay Per Click placed advertisements

25) What can a company do on Facebook apart from their page to create a following?

• Post more updates than usual
• Post controversial posts
• Use several pictures
• Use Groups, both company originated and posting to other groups

26) What do updates to Facebook status resemble most closely?

• Video blogs
• Posts on Twitter
• A company white paper
• Articles on LinkedIn

27) What is another term for “social media”?

• Media Optimization
• Consumer Generated Media
• Advertising Socialization
• Consumer Media Advertising

28) What should be the length of an effective blog post?

• Several pages in length
• No more than a few sentences
• A few sentences mixed with several links to other sites and references
• A few paragraphs

29) What is meant by “Marketing Creative”?

• The employees in the marketing department
• The content for marketing and its creative aspect
• The methods used to distribute marketing material
• The branding image of the company

30) What is the term used for a person who is receiving updates of another Twitter user’s updates?

• User
• Follower
• Connection
• Friend

31) What does the product portion of the 4 P’s of marketing focus on?

• The product or service being marketed to consumers
• The manufacturing process
• How the price will be set for the product
• How the new product will be promoted

32) What is the character limit for posts on Twitter?

• No limit
• 100 characters
• 140 characters
• 200 characters

33) How can a company place itself as an expert in a certain area of expertise?

• Post updates which brag about the company
• Actively answer questions in the Q&A section of the site
• Post comments on competitors pages stating how they are inferior
• Answer the questions in all the categories, even the ones in which the company is not engaged.

34) What type of status updates would drive visitors to the company site?

• An update telling friends they hope to see them all soon
• A link to a new press release hosted on the company site
• A link to a third-party hosting a company press release
• A picture of the CEO

35) What is meant by A/B testing in marketing?

• Testing of 2 different products
• Testing 2 versions of an advertisement to see which elicits the best response
• Clinical testing of medical products before legally allowing them for sale
• Testing via 2 mediums, such as radio and television

36) Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

• Post links on the company blog to the YouTube videos
• There is no method to effectively direct people to the company videos
• Use of keywords
• Sending out mail advertisements

37) How does a blog directly impact sales of a company?

• It tells customers what products to buy
• It can be used to talk negatively about the competition
• It is typically used as the way to disperse company coupons
• Typically a blog does not directly create sales

38) What is meant by “micro-blogging”?

• Blogging daily
• Blogs which are posted by companies, not individuals
• Blogs with limited individual posts, limited by character count typically
• Blogging from mobile devices

39) What do Connections on LinkedIn effectively represent?

• Random strangers who found the company
• People the company has sold product or services to
• An avenue to disperse coupons
• People and other companies the user is connected to directly

40) What is the term adopted for updates posted by Twitter users?

• Tweets
• Twoots
• Twinks
• Posts

41) Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

• Hire a web specialty firm
• Implement special software
• Creating landing pages specific for each campaign
• There is no way to know where traffic comes from

42) What feature does LinkedIn offer for pay accounts?

• Ability to post pictures
• Increased abilities to connect directly and send messages to people
• Ability to post in Groups and create a Group
• Ability to block users

43) What is meant by Brand Management?

• Managing the marketing staff
• Management of the marketing budget
• The company executive management team
• Creating a consistent image for the company

44) What traditional marketing technique is YouTube closest to?

• Print advertising
• Television advertising
• Radio advertising
• Mail advertising

45) Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

• Required by law
• Search engine rankings will include hits on the blog as part of the overall website hits
• Requires less effort to maintain
• Cannot be hacked easily

46) What is the general purpose of posting a video blog routinely to YouTube?

• It allows the company to hard sell its products
• It allows the company to drive website traffic to its blog
• It can be used to disperse the company contact information
• It allows followers to create a personal connection with the employees of the company

47) What is the ultimate goal of a social network marketing plan?

• To satisfy investors in the company
• To justify spending in marketing
• To find investors for a company
• Drive potential customers to the company and give them an action item to perform

48) What is “guerilla marketing”?

• Marketing geared towards animal lovers
• Marketing which relies on time and energy rather than a large dollar budget
• Aggressive sales techniques
• Marketing using a large scale national budget

49) How does YouTube serve a dual purpose in social media marketing?

• It can be used as a company blog as well as video advertisements
• It can be used for company pictures and videos
• It can be used to host the company website as well as videos
• It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

50) What is a “wiki”?

• Form of blogging
• A new social networking site
• Interconnected and user generated knowledge management systems
• A tool for posting to social media networks

51) What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

• Ask the watcher to visit the company site at the end of the video
• Make the videos at least 5 minutes long
• Make the videos under 10 seconds
• Have the CEO featured in the advertisement

52) What is the overall goal of social media marketing for companies?

• Generate sales
• Increase company headcount
• Increase their web presence
• Help accelerate product launches

53) What is one measure a company can use to validate the usefulness of its video posts on YouTube?

• The number of followers
• The amount of views of the video
• The number of videos the company has up
• The sales volume of the company

54) How can a company create a forum for dialogue on LinkedIn?

• Post updates to the company status
• Use of Groups
• Change the company profile regularly
• Post demeaning comments for the competitors’ pages

55) How is site traffic useful in evaluating marketing?

• Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
• There is no correlation between site traffic and marketing
• Ads can send receivers to a specific landing page, which can be tracked
• Product sales from the company website can be attributed directly to the marketing campaign

56) Why is there no specific definition of what is social media marketing?

• There is no governing body over social media marketing
• Companies cannot come to one definition
• The concept is relatively new compared to traditional marketing and is still being defined
• It has not yet been widely accepted

57) How do ebooks represent a form of marketing?

• They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
• They are not a form of marketing
• They can be placed on free sites where paid advertisements generate income
• They can be used to defame the competition

58) Which of the following is an important aspect of creating blogs and posting content?

• Using a witty user name
• Posting at least once a month to the blog
• Social Media Optimization
• Using humor

59) How can a company convert posts on Twitter to sales?

• Write demeaning points about the competition
• Write posts about personal information of the CEO
• Creating posts which drive followers to their site
• Constantly post updates about how the company needs more sales

60) What style of videos can a company post on YouTube?

• Video Blogs
• Television Commercials
• Product Demonstrations
• All of the above

61) Which of the following would be leveraging both social networks and traditional marketing?

• Handing out print advertisements with a coupon for a store
• A print advertisement in a magazine which drives people to a website where there is a free trial offer
• Posting an advertisement on a message board
• Hosting a video ad on YouTube not otherwise seen elsewhere

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